Metrics that retailers use to plan out their international expansion
How to cleverly expand in Europe?
While financial news from the high street is mixed at best, revenue growth for e-commerce continues to register in the double-digits. So for the big players, enlarging the footprint of their European e-commerce operations is a big priority. Doing this successfully, however, is another matter, and requires a detailed knowledge of local markets, and the shopping habits of the local consumers.